The Progressive® International Motorcycle Shows® is the world’s largest consumer motorcycle show tour. With 37 years of experience, the IMS Tour provides attendees with an all-access pass to the world of motorcycling, connecting hundreds of thousands of motorsports enthusiasts with top manufacturers and premier aftermarket brands.
The 36th annual tour will visit seven cities, welcoming experienced, new and non-riders to preview hundreds of new 2, 3 and 4-wheel vehicles before they hit the dealerships. Attendees will also have the chance to purchase parts, gear and accessories; speak with brand representatives; vote in the J&P Cycles Ultimate Builder Custom Bike Show; see vintage bikes; connect with other enthusiasts; watch a stunt show and experience new attractions - all in one weekend!
For the 800+ exhibiting brands, IMS delivers motorsports enthusiasts, emerging new riders, and a growing percentage of the highly desirable under 35-year-old audience. They are affluent and ready to purchase, engaged with the sport and lifestyle, and influenced by the brands they meet. The top two reasons consumers attend the shows are to see new bikes and to evaluate and purchase aftermarket parts, gear and accessories.