The Top Gear crew made their highly anticipated return to TV this week, and gearheads the world over rejoiced. But the biggest news concerning this new show aren't the reviews– it's the way you watch it.
For years the trio of Clarkson, May and Hammond were one of the BBC's biggest international success stories. The broadcast TV program was syndicated around the world and spun off multiple foreign-language versions. That all ended in 2015 after a highly publicized incident involving Clarkson, a producer and a fist. The BBC refused to renew Clarkson's contract, Clarkson left, then his co-hosts and producer followed suit.
So last week the new endeavor from producer Andy Wilman and crew debuted on the Amazon Prime streaming video service. The Grand Tour is only the latest of new programming produced by the new media outlets from the Cloud. Shows from Netflix and Hulu have garnered acclaim (and Emmies) while attracting subscribers to their respective television services. For Clarkson and company the opportunity to "broadcast" via the Internet means no more arguments with advertisers or sticky arguments with producers. And presumably, no more fistucuffs.
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