A new campaign from the American Motorcyclist Association (AMA) has sparked controversy among some riders. The public service campaign, called "Think.Ride." is a series of short videos that encourage proper safety gear and safe, responsible riding practices, and discourages impaired riding and excessive exhaust sound. Another video tells car and truck drivers to watch out for motorcyclists on the road.

The video spots feature Perry King, actor and member of the AMA Board of Directors. This example encourages drivers to watch out for motorcyclists...

For the most part this campaign has been well received by the riding public.

However, some bikers have taken offense at AMA's efforts to curb excessive noise. Last year loud pipes were identified as one of the biggest threats to the motorcycle community by AMA's board.

 

 

Webmasters and bloggers who would like to add the video clips or banners to their motorcycle website can download them from www.amadirectlink.com/news/story.asp?id=1752

Post date: 
3/3/2010

 

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