Women Account for 10% of Harley Sales

The fastest growing market segment for Harley-Davidson isn't Hell Angels or Bambis (Born-Again Middle Age Bikers). It's women. And you might be surprised to learn most of these women don't fit the typical ruffian stereotype.

More and more of the females hitting the open road are career women and retired professionals. While scooters are the most popular category with the fairer sex (about 25% of sales in 2003) a growing number of larger bikes are being purchased by women. Harley-Davidson sold about 23,000 bikes to women in 2003, up from only 600 in 1985!
Full Story

Jimi Hendrix - Motorcycle Save on Cool Posters and Art
Now through Monday Places 2 Ride subscribers can can save 20% at All Posters.com.Just enter coupon code 6TG33US at checkout. Offer expires February 28, 2005.

Get the Latest Motorcycle News: Places 2 Ride Live Newsfeeds


Add new comment


Subscribe to our twice weekly newsletter.