Allstate Sponsors Intersection Safety Signs

Twenty-five cities in the United States are getting shiny new traffic signs designed to increase awareness of motorcyclists. And it's all thanks to Allstate Insurance.

Intersection signs added to motorcycle safety campaign.

The insurer will place the cautionary signs at intersections in 25 major metropolitan areas to prompt drivers to look out for motorcycle riders. An average of three motorcyclists are killed every day at intersections in the United States, and crash data reveals that motorcycle crashes happen more often in intersections than anywhere else (relative to the amount of time spent in them).

The caution signs, which are yellow and diamond-shaped, feature a motorcycle silhouette and are inscribed with the word "LOOK" to encourage motorists to look for motorcycles before crossing an intersection. The signs, part of Allstate’s “Once is Never Enough” (ONE) program, are designed to increase awareness of motorcycle collisions with motorists at intersections and to help remind drivers and riders alike that looking once at intersections is never enough.