Triumph Buys Electric Bike Maker

Triumph Motorcycles has announced the purchase of OSET Bikes, an electric off-road motorcycle founded in 2004 by Ian Smith.

“We are excited about the opportunity of joining forces with OSET Bikes: a dynamic brand that has been encouraging children into motorcycling for many years and have been at the forefront of developing electric trials bikes for fun and competition,” said Triumph CEO Nick Bloor. “Whilst the two brands will continue working independently, Triumph and OSET will collaborate on new state-of-the-art products to inspire young riders into off-road riding, across the segments that Triumph and OSET will have a presence in, drawing on their respective strengths to build the best bikes in the world.”

OSET has become a major player in the electric movement selling more than 40,000 electric bikes since 2004. Triumph is currently gearing up for the inaugural launch of its Enduro range - which will run alongside an international motorsport program. OSET would be a complement to this expanded off-road portfolio.